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GLOBAL MARKETING HENNESSEY


Global Marketing - Kate Gillespie, H. David Hennessey
Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle East.2/5
Global marketing (eBook, 2015) [WorldCat]
Get this from a library! Global marketing. [Kate Gillespie; Hubert D Hennessey] -- This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on
9781439039434: Global Marketing - AbeBooks - Gillespie
AbeBooks: Global Marketing (9781439039434) by Gillespie, Kate; Hennessey, H. David and a great selection of similar New, Used and Collectible Books available now at great prices.3.4/5(13)Format: HardcoverPrice Range: $34 - $1,649
Global Marketing: Amazon: Kate Gillespie
She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies. H. David Hennessey is professor (emeritus) of marketing and international business at Babson College, USA.3.9/5(9)Format: HardcoverAuthor: Kate Gillespie
Global Marketing: Kate Gillespie: 9780765642950: Amazon
She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies. H. David Hennessey is professor (emeritus) of marketing and international business at Babson College, USA.Cited by: 287Author: Jean Pierre Jeannet, Hubert D. Hennessey3.9/5(9)Publish Year: 1991
Global Marketing: 4th Edition (Hardback) - Routledge
This textbookintroduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level.
Global Marketing - Kate Gillespie, Jean-Pierre Jeannet
Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. Global Marketing offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and the Middle Eastten with the student in mind, the Second
Kate Gillespie Global Marketing – World of Digitals
Increasingly, marketing activities must be integrated at a global level. Yet, the enduring influence of culture requires marketers to adapt local strategies in light of cultural differences. Global Marketing takes a similar strategic approach, recognizing the need to address both the forces of
Global Marketing : H. David Hennessey : 9780538473392
He received his MBA from Clark University and his PhD from New York University. His research interests include information technology in sales and marketing and the development of global marketing strategies. Dr. Hennessey has held marketing positions in several companies and has consulted for AT&T, ICI, Compaq, Phillips, EG&G, BBD, and Ansell3.3/5(14)Pages: 576
Global Marketing : Kate Gillespie : 9780765642950
She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies. H. David Hennessey is professor (emeritus) of marketing and international business at Babson College, USA. He3.4/5(13)Pages: 572Author: Kate Gillespie
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